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Opinion

An opinon or op-ed expresses the opinion of an author or entity. 


– Lead introduces the argument, the author and clearly states this is an opinion

– 4000-6000 characters

– An op-ed has to clearly express and backup an opinion which is stated high up in the story.

– An op-ed is not an academic paper.

– Has to be relevant and timely.

​​​- Should be self-explanatory if not context and background have to be provided by the author or editor in the text.

– Author has to have authority to voice his opinion.

– Includes pic and short bio.

– A disclaimer must be published at the end of the op-ed: “The views expressed by the authors do not necessarily reflect those of SWI swissinfo.ch”.

Examples 

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More: SWI swissinfo.ch certified by the Journalism Trust Initiative

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR