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(Bloomberg) -- Buyout firm Ergon Capital Partners is considering a sale of its Italian luxury sneaker company Golden Goose Deluxe Brand, according to people familiar with the matter.

Ergon is working with financial advisers at Lazard Ltd. on the potential sale, which is still at a preliminary stage and may draw interest from private equity firms and other fashion brands, the people said, asking not to be identified because the deliberations are private. The owners are seeking more than 400 million euros ($439 million) for the business, the people said.

A representative for Lazard declined to comment. A representative for Ergon didn’t immediately respond to e-mailed requests for comment.

Founded in 2000 and based in Venice, Golden Goose sells sneakers with a characteristic star design that can cost more than 400 euros a pair, as well as other clothing including t-shirts, dresses, jeans and a more than 2,000-euro, gem-studded leather jacket, according to its website.

It gets more than half its revenue outside Italy, with a presence in markets such as Japan, the U.S. and Germany, according to Ergon. The private equity firm bought a majority stake from shareholders and the founding family in May 2015.

To contact the reporters on this story: Manuel Baigorri in London at mbaigorri@bloomberg.net, Ruth David in London at rdavid9@bloomberg.net. To contact the editors responsible for this story: Aaron Kirchfeld at akirchfeld@bloomberg.net, Amy Thomson, Thomas Mulier

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