La Brévine is officially the coldest place in Switzerland. In 1987 temperatures in the village dropped to -41.8 Celsius. This chilly record has inspired locals in the remote region to market the image of 'Swiss Siberia'.
A local association founded last year wants to draw city dwellers to the Brévine Valley - a sparsely populated region close to the French border. The area in the Jura hills offers a bit of solitude and unspoilt nature which is increasingly rare in Switzerland. With the air at an icy -30°C, visitors are offered the chance to soak outside in a hot tub and taste a special local spirit destilled from gentian flowers. (All pictures: Tom Wüthrich)