Skiplink Navigation

Main Features

Campaign marketing Colourful gadgets

Every four years Switzerland's political parties make a special effort to win over voters for the October parliamentary elections. The success of the electoral bait is not always certain.

The big classic gadgets are pens, matches, chocolates and other sweets wrapped in paper with the party colours. Among the more original items to be found are small pots of honey, flashy ties or little bags with pepper seeds. (Pictures: Keystone)

Neuer Inhalt

Horizontal Line

WEF 2018

WEF Teaser 2018

Why Switzerland struggles with dirty gold

subscription form

Form for signing up for free newsletter.

Sign up for our free newsletters and get the top stories delivered to your inbox.

Click here to see more newsletters