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Problems that nobody talks about

The four posters that form the heart of the national Wie geht’s Dir (how are you?) campaign.

Each one features two people in an everyday situation: the first two words are normal topics of conversation, the third: a mental health disorder.

“We can talk about everything – including mental health,” says the slogan. The idea is to get people talking about the issue and to address fears surrounding it. This way taboos can be broken down, argues the campaign.

Posters on other issues will be added at a later stage.

(Text: Isobel Leybold-Johnson, images: Pro Mente Sana)

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR