M4Music is the annual music talent contest held in Zurich each Spring and is sponsored by Switzerland's largest discounter. The remaining aspirants in the final round 2011 had already prevailed against 750 other contestants. The jury, made up of professionals, usually awards first prizes in the genres rock, pop, urban and electronic. Apart from that, every finalist gets feedback and start-up lessons in workshops held at the festival itself. Winner in urban this year was soulful female singer Djemeia from Biel/Bienne.
It's Your Way