Can an image campaign save Switzerland?
As Switzerland’s cherished bank secrecy comes increasingly under pressure, the Swiss government has to decide whether now is the time to bring in PR professionals.
swissinfo.ch spoke to communications expert Iwan Rickenbacher, an honorary professor at Bern University, about the damage to Switzerland’s image, and what Presence Switzerland – the government’s PR agency – should be doing about it.
05.03.2010 - 21:26Swiss weigh in on Human Rights Council debate
Amid attacks and praise for the Human Rights Council, Switzerland has called for a special meeting to step up debate on the United Nations body.
International
- March 10, 2010 - 04:43 Bomber's death fresh blow to Indonesia militants
- March 09, 2010 - 11:36 Palestinians complain to Biden about settlement plan
- March 10, 2010 - 08:47 Iran's Ahmadinejad in Afghanistan, Gates departs
- March 10, 2010 - 10:56 First Iraq vote results expected by Thursday - U.N.
- March 10, 2010 - 05:44 Gunmen kill 6 in Western aid agency raid in Pakistan
- March 09, 2010 - 09:01 Cyprus holds two for corpse theft of ex-leader
- March 10, 2010 - 11:52 EU's Ashton says Europe must unite on foreign policy
- March 09, 2010 - 11:01 "Decisive phase" of Afghan war looms - Gates
- March 10, 2010 - 08:57 Nigerians demand end to "invisible presidency"
- March 10, 2010 - 08:56 Myanmar election law puts Suu Kyi party in bind
- March 10, 2010 - 10:58 Mozambique to evacuate 130,000 from flood areas
- March 10, 2010 - 09:28 Dalai Lama risks Chinese ire to back Uighurs
- February 28, 2010 - 13:51 Blast kills 11 civilians in southern Afghanistan
- March 09, 2010 - 06:49 Indonesia believes top militant killed
- February 28, 2010 - 22:00 Niger facing famine, millions at risk - president
- February 28, 2010 - 09:26 Tsunami waves hit Pacific regions after Chile quake
- March 10, 2010 - 03:52 Israeli general says "all options" needed on Iran
- March 10, 2010 - 00:02 U.S. raises concern about Iranian "dictatorship"
- February 28, 2010 - 14:46 Hamas man was drugged before murder - Dubai police
- March 10, 2010 - 00:59 United Nations seeks £39 mln for Congo refugees
- March 10, 2010 - 00:14 High stakes in China's big dig
All news digests
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March 10, 2010 - 12:30
Janka skis to downhill win and overall lead -
March 10, 2010 - 11:27
Army chief proposes on-call militia training -
March 10, 2010 - 09:21
Big bill lands at Swiss Re after Chile quake -
March 10, 2010 - 08:10
Ammann poised to win World Cup crystal globe -
March 09, 2010 - 16:36
Amnesty demands release of “political prisoner” -
March 09, 2010 - 15:20
Swiss pile on the pounds -
March 09, 2010 - 14:30
Swisscom wins appeal against SFr333 million fine -
March 09, 2010 - 10:30
Funds agreed for EU student exchanges -
March 09, 2010 - 10:25
Ospel willing to go before parliamentary review -
March 08, 2010 - 21:53
Spain and Portugal in Libya move -
March 09, 2010 - 08:06
Trial of teens starts in Munich
Deutsche Welle
Deutsche Welle International feed
10 Mar 2010 10:08:00 GMT
Opinion: 100 days of EU solitude
10 Mar 2010 07:46:00 GMT
Support-gathering meeting with Obama a success, Greece says
9 Mar 2010 20:10:00 GMT
76 years after it was introduced, Swiss banking secrecy is under more pressure than ever before.
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