Can an image campaign save Switzerland?

As Switzerland’s cherished bank secrecy comes increasingly under pressure, the Swiss government has to decide whether now is the time to bring in PR professionals.
swissinfo.ch spoke to communications expert Iwan Rickenbacher, an honorary professor at Bern University, about the damage to Switzerland’s image, and what Presence Switzerland – the government’s PR agency – should be doing about it.
05.03.2010 - 21:26Swiss weigh in on Human Rights Council debate
Amid attacks and praise for the Human Rights Council, Switzerland has called for a special meeting to step up debate on the United Nations body.
International
- March 12, 2010 - 19:17 Clinton berates Netanyahu over settlements
- March 12, 2010 - 08:51 Suicide blasts kill 45 in Pakistan's Lahore
- March 12, 2010 - 19:49 U.S. lawsuit claims Toyota hid defect evidence
- March 12, 2010 - 11:01 Iraq's election race tight, results slow to come
- March 12, 2010 - 18:17 Russia to build up to 16 nuclear reactors in India
- February 28, 2010 - 13:51 Blast kills 11 civilians in southern Afghanistan
- March 12, 2010 - 12:41 German Church vows action on abuse
- March 12, 2010 - 18:14 Obama delays trip for final healthcare push
- March 12, 2010 - 05:17 Witness - Battlefield dead haunt U.S. Marines and Afghans alike
- March 12, 2010 - 05:43 Thai protesters start bid to topple government
- March 12, 2010 - 14:44 Britain says China won't risk isolation over Iran
- March 12, 2010 - 08:14 India says open to new round of talks with Pakistan
- February 28, 2010 - 22:00 Niger facing famine, millions at risk - president
- March 12, 2010 - 16:41 Russia to make 1,000 stealth jets, eyes India deal
- March 12, 2010 - 08:36 Somali rebels attack in capital for third day
- March 12, 2010 - 11:27 S.Africa's Zuma says ANC will not silence youth leader
- February 28, 2010 - 09:26 Tsunami waves hit Pacific regions after Chile quake
- March 11, 2010 - 12:14 Billionaire Pinera takes power as quakes jolt Chile
- March 12, 2010 - 08:35 Al Qaeda demands ransom, one Spanish hostage freed
- March 12, 2010 - 08:34 China calls U.S. a hypocrite over human rights
- March 12, 2010 - 07:44 Activist arrested over boarding Japan whaling ship
All news digests
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March 12, 2010 - 18:05
European education reform moves ahead -
March 12, 2010 - 16:56
Styger takes a podium place in Garmisch -
March 12, 2010 - 15:25
UBS warns parliament about US tax treaty -
March 12, 2010 - 11:52
Bern considers duty-free shopping on arrival -
March 11, 2010 - 19:56
US human rights report attacks Switzerland -
March 11, 2010 - 17:12
Long-serving North Korean to leave post? -
March 11, 2010 - 16:17
Top manager salaries lambasted in parliament -
March 11, 2010 - 16:01
Libya argues "ball is in Swiss court” -
March 11, 2010 - 11:14
Switzerland calls for halt to Israeli settlements -
March 11, 2010 - 12:23
Lucky winner cracks record lottery jackpot -
March 11, 2010 - 10:45
Swiss flies profitably despite harsh headwinds
Deutsche Welle
Deutsche Welle International feed
12 Mar 2010 21:10:00 GMT
Pope's diocese accused of accepting abuse priest
12 Mar 2010 17:27:00 GMT
12 Mar 2010 15:01:00 GMT
76 years after it was introduced, Swiss banking secrecy is under more pressure than ever before.

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