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nouvo The ‘no littering’ challenge

Getting a bucket of icy cold water down your back, biting into a toxic tide pod (laundry tablet) or walking around blindfolded: after seeing how crazy challenges went viral on social media, Byron Roman from Arizona posted a picture of a man in Algeria cleaning up public spaces, daring “bored teens” to take on the #trashtag challenge. And soon enough, people started cleaning up their hometowns all around the world. And in Switzerland? “Cleaning Days” were happening before it was cool.

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