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Purchasing power


What are the richest regions in Switzerland?


Residents of canton Zug have the highest purchasing power in Switzerland (€64,990 per capita or CHF70,699) - almost one and a half times the national average - while those living in canton Jura are the least well off (€34‚095), according to new data. 

Switzerland is known as one of the richest countries in the world with the highest household wealth per capita - $567,100 - according to the Credit Suisse Wealth Report 2015. 

But large disparities exist in purchasing power between the 8.2 million inhabitants of its 26 cantons. 

A new study by the GfK German market research company published on Tuesday shows that in canton Zug average purchasing power per resident is estimated at €64,990 in 2016 – over one and half times the national average (€42,300). 

In second place were the central Swiss cantons of Schwyz (€57,023) and Nidwalden (€51,579). The top three are known for their low tax rates. They are followed by Zurich (€47,824) and Geneva (€47,465). 

At the other end of the scale are the cantons of Glarus, Uri and finally Jura (€34,095).

Compared with neighbouring Germany, however, Jura is still much wealthier. The Bavarian district of Starnberg has a purchasing power per resident of €31,850. 

GfK defines purchasing power figures as total net income for the population, as well as capital income and state benefits such as unemployment insurance, family allowances and other benefits. However, general living expenses, insurances and rent are not taken into account.

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