Monday 20.05.2013  
 
 
 

Image Problem?

What image do you have of Switzerland?

National  

Switzerland. It’s small, prosperous and has four national languages. It is blessed with outstanding natural beauty, a stable democracy and an economy that is the envy of much of the rest of the world. But often, foreign headlines are more about tax evasion or dictators’ money. Does Switzerland have an image problem?

What issues have formed your opinion of Switzerland? How do people where you live view Switzerland and does the perception reflect reality?

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Swiss Mitt

Attacks on Romney’s account have Swiss worried

Stashing money in the vaults of Swiss banks has become part of Hollywood folklore

As the United States presidential campaign heats up, Switzerland is finding itself the centre of attention in what is an increasingly bitter fight between the two candidates’ claims to the seat of power.  [...]

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Media coverage

Keeping a positive spin on Switzerland’s image

Switzerland uses state-of-the-art technology to monitor what the foreign press says about it

Cheese and Roger Federer. Tax evasion and minaret bans. Which issues in Switzerland’s social and political discourse resonate abroad and how does the government counter misinformation in the foreign press?  [...]

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