Jump to content
Your browser is out of date. It has known security flaws and may not display all features of this websites. Learn how to update your browser[Close]

Bad record


Wet summer mars mountain tourism


Switzerland’s mountain tourist destinations have been badly hit by the poor weather over the summer months. Hotels and cable car operators say they expect a slump in revenue of up to 30% for July and August.

Officials from the Graubünden tourist region, including St Moritz and Davos, estimate that overnight stays will drop between 10% and 20%.

A majority of hoteliers in the southern Ticino region say they expect a drop of more than 10%, and the Valais tourism association – expect for the resort of Zermatt - is also pessimistic according to the NZZ am Sonntag newspaper.

Jürg Schmid, director of the Switzerland Tourism marketing organisation, is quoted as saying it is impossible to reach a 1.7% growth rate this summer as initially forecast.

“The weather was not average, but abysmal,” he told the SonntagsZeitung newspaper.

Data from mountain cable car operators show a decrease of more than 30% for July compared with the same month last year. Huts, run by the Swiss Alpine Club, apparently recorded a slump of up to 50% - the lowest figures in 20 years.

Russia

Schmid also blames the political crisis in Ukraine and the strained relations with Russia for the poor result.

Some Swiss holiday destinations, including St Moritz and Gstaad, suffered a 30% decrease of Russian tourists.

Schmid is pessimistic whether guests from China, India and Indonesia can make up for the shortfall of European tourists.

He calls for better coordination among the many smaller holiday destinations in Switzerland and urges hotels to focus on customers above the age of 50.

Urs Geiser, swissinfo.ch



Links

Copyright

All rights reserved. The content of the website by swissinfo.ch is copyrighted. It is intended for private use only. Any other use of the website content beyond the use stipulated above, particularly the distribution, modification, transmission, storage and copying requires prior written consent of swissinfo.ch. Should you be interested in any such use of the website content, please contact us via contact@swissinfo.ch.

As regards the use for private purposes, it is only permitted to use a hyperlink to specific content, and to place it on your own website or a website of third parties. The swissinfo.ch website content may only be embedded in an ad-free environment without any modifications. Specifically applying to all software, folders, data and their content provided for download by the swissinfo.ch website, a basic, non-exclusive and non-transferable license is granted that is restricted to the one-time downloading and saving of said data on private devices. All other rights remain the property of swissinfo.ch. In particular, any sale or commercial use of these data is prohibited.

×