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What will bring tourists back to Switzerland?

With the strong Swiss franc scaring away holidaymakers – particularly European – Switzerland is looking for other ways to stimulate tourism. What would make you consider vacationing in Switzerland?

One approach the government is taking is to invest in innovation. Whether innovative projects will encourage tourists to travel to Switzerland is uncertain. What do you think?

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR