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Shoppers loyal, but looking for better deals

More and more Swiss shoppers are opting for organic and local produce and fair trade goods, according to a consumer survey.

The poll by GS1 Schweiz and Accenture confirmed that the two largest retailers, Migros and Coop dominate the market, with 88 per cent of Swiss filling their trolleys at these stores.

Eighty-five per cent of shoppers hold loyalty cards from these two supermarket chains. However a third of those surveyed also said they now head to discount stores such as Aldi and Denner more often than in the past.

Women tend to put higher value on the environmental impact and fair trade status of the goods they buy, while men are more conscious of price, the poll found.

Online shopping is more popular in high-income brackets. Although 84 per cent of Swiss households have internet access, just 30 per cent of people have made purchases online. This rises to 43 per cent for higher-income shoppers.

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SWI - a branch of Swiss Broadcasting Corporation SRG SSR

SWI - a branch of Swiss Broadcasting Corporation SRG SSR