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(Bloomberg) -- Ford Motor Co. is taking pickup trucks into new territory: the rarefied air of six-figure price tags.
In Texas on Thursday, the automaker is unveiling the F-Series Super Duty Limited 4X4 with a starting price of $80,835. The biggest version -- the beefy F-450 -- loaded with all the extras tops $100,000 after tax in major truck-buying states.
The truck interior comes swathed in two-tone custom “Camelback” leather, hand-finished dark ash wood trim and a serial number laser-etched into the armrest to accentuate exclusivity. Outside is a twin-bar satin grille with chrome accents and a satin-finished tailgate applique. The F-450 also can tow more than 30,000 pounds -- roughly the weight of an F-35 fighter jet, according to Ford. But would you really want to risk marring that satin finish?
Why would Ford create such a costly truck? It’s what customers are demanding -- more than half of Super Duty sales are high-end models, according to the company. Wall Street also happens to love the fat margins on these princely pickups.
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