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(Bloomberg) -- The U.K. mustn’t get a better deal with the European Union than non-members who went through the effort of obtaining access to the single market, said Adrian Hasler, the prime minister of the Principality of Liechtenstein.

The country of 38,000, on an area slightly smaller than Brooklyn, nestled between Austria and Switzerland, is one of three nations in the European Economic Area that aren’t EU members. Together with Norway and Iceland, it enjoys EU rights of free movement in exchange for adopting most EU policies, but has little say in drafting them.

“Liechtenstein said ‘Yes’ to the EEA membership 22 years ago to get access to the EU market, and we consciously accepted the duties this entails,” Hasler said in a May 16 interview in Vienna. “The effort is enormous for such a small country. It’s absolutely key for us that this is recognized by the EU and we don’t find ourselves suddenly worse off than the U.K., which turned its back on the EU.”

Liechtenstein, an independent principality since 1806, was once famous for banking secrecy, beating even the anonymity of neighboring Switzerland. It abandoned that status beginning in 2009 after it came close to pariah status during high-profile tax evasion investigations, especially in Germany.

Hasler, who took office in 2013, said those days are irrevocably over since his government signed an agreement with the EU on an automated exchange of tax data, which has been in force since last year and will result in the first exchange of data this fall. The development of the country’s financial industry since the crisis vindicated the policy.

Old Model

“The old business model was lucrative and not something everybody was ready to give up lightly,” he said. “But at the end of the day, the insight prevailed that this old world won’t continue to exist.”

Liechtensteinian banks’ assets under management declined as much as 18 percent through the financial crisis, driven by withdrawals and weak market performance. They rose to a new record level of 235 billion Swiss francs ($240 billion) at the end of last year, Hasler said.

“What we’ve seen is that many clients were interested in disclosing their assets,” Hasler said. “In part, it’s a generational question: Maybe the grandparents were interested in having a nest egg nobody knows about; but today’s generation is more interested in working with the money.”

The principality’s main product for tax-wary foreigners, however, hasn’t stopped declining and for Hasler that’s just as well. The number of unregistered trusts and foundations -- whose beneficiaries are listed in documents in escrow and not in public registers -- plummeted by 69 percent from the end of 2007 to the end of 2015.

“What’s changed markedly is the trust business,” he said. “There were many trusts and foundations which were meant to hide assets. Today, there are fewer mandates, but they require more complex management. You can see there that the business has changed.”

To contact the reporter on this story: Boris Groendahl in Vienna at bgroendahl@bloomberg.net.

To contact the editors responsible for this story: Patrick Henry at phenry8@bloomberg.net, Kevin Costelloe, Alessandra Migliaccio

©2017 Bloomberg L.P.

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The citizens' meeting

The citizens' meeting

The citizens' meeting