Car show puts "headlights on innovation"

Cars are given a last shine before their unveiling at the motor show Keystone Archive

The forthcoming Geneva motor show is putting the accent on innovation. Manufacturers will unveil their latest models at the 71st edition of the show, which runs from March 1 to 11.

This content was published on February 23, 2001 - 08:25

The organisers chose "headlights on innovation" as the theme of this year's show. Around 700,000 people were attracted to the event in 2000, and as many are expected again this year to get a sneak preview of what could soon be rolling off the assembly lines.

Visitors will also be steered toward exhibitions of the latest in accessories and components, as well as the services of insurance companies.

Futuristic prototypes, electric vehicles and a nostalgic display of wood-panelled American cars popular in the 1940s and 1950s are expected to be among the top attractions.

Convertibles and luxury coupes, whose steel bodies were enhanced with ash, maple or mahogany wood will be the stars of the "tribute to the woodies". These vehicles weren't produced for much more than a decade, but they enjoyed a brief comeback in the 1960s after they were popularised in songs by the Beach Boys.

The Geneva motor show is considered one of the most prestigious in the world, despite the fact Switzerland has no car industry.


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