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Feldschlösschen boss defends brewery sell-off

The boss of the Feldschlösschen group, Robert A. Jeker (file picture), has defended a decision to sell off the company's brewing division. Speaking on Swiss radio, he said the sale was in the best interests of customers, employees and shareholders.

The boss of the Feldschlösschen group, Robert A. Jeker (file picture), has defended a decision to sell off the company's brewing division. Speaking on Swiss radio, he said the sale was in the best interests of customers, employees and shareholders.

Jeker told Swiss radio DRS that once a deal was complete, the "misunderstandings" surrounding the sale of Switzerland's biggest beer brewer would be laid to rest.

He repeated the company's earlier position that the beer and mineral water division would not simply be sold to the highest bidder.

When the sale plans were announced, Feldschlösschen said it wanted to divest itself of its brewing arm because its domestic market is too small to sustain it in the long-term, yet it is not big enough to be able to compete effectively with international competitors.

Jeker confirmed that the company was in talks with overseas brewers, but he said efforts would be made to ensure the company remained a "Swiss concern" and that production would stay in Switzerland.

He dismissed suggestions of a merger with another Swiss company as unfeasible.

He said the brewery's share structure would be changed, but that this would not affect the company's core products.

swissinfo and agencies

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