Feldschlösschen to cut 150 jobs

Feldschlösschen's reorganisation will mean a management shake-up Keystone

The beverage group Feldschlösschen - which was bought by the Danish brewer Carlsberg last year - plans to cut 150 jobs as part of a major restructuring plan. Forty people will be laid off, while the rest of the cuts will be made through attrition and early retirement.

The cuts, to be completed during the early part of next year, will mainly affect managerial employees. Details of the company reorganisation are expected to be revealed in the next few weeks.

The company hopes to improve its efficiency and competitiveness with the plan to focus on customer care.

As part of the restructuring, the sales and logistics department is to be split up and divided among three regions. The number of sales areas across the country is to be increased from 10 to 18. Sales efforts are to concentrate more on the company’s own beverages.

Accounting responsibilities are to be centralised at the group’s headquarters in Rheinfelden, in canton Aargau.

Swissinfo with agencies