Private bank Julius Bär has hung a selection of its Swiss contemporary art collection – not accessible to the public outside exhibitions – in a virtual museum.
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Some 150 artworks are currently accessible on the website (see link). Among them are latest acquisitions as well as pieces that have been shown in two exhibitions. A search function enables visitors to learn more about type, time period, technique or the artist of a particular piece.
Over the coming months the virtual museum will be extended to 500 exhibits.
Julius Bär’s art collection was initiated in 1981. Since then, almost 2,500 artworks have been acquired. The bank’s art commission, comprising employees interested in art and supported by an expert, is primarily responsible for acquisitions.
The collection focuses on artworks by young Swiss artists who are mostly unknown at the time of the acquisition.
Almost all the artworks are on display at the bank’s premises around the world. Parts of the collection are also shown at exhibitions, for example at the St Moritz Art Masters and the “Decade 2000-2010” in Basel.
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