Montreux pays homage to the small screen

Mikhael Baryshnikov and Lisa Minelli are previous winners of the Golden Rose. www.rosedor.ch

The great and good of the world's television industry are in the Swiss town of Montreux to bask in the reflected glory of the 41st Golden Rose Festival.

This content was published on April 27, 2001 - 14:14

Around 1,000 delegates from 19 countries are enjoying the delights of the beautiful lakeside setting, as well as feasting their eyes on the best comedy and entertainment that television can provide.

This year's festival is showcasing some 400 programmes, 89 of which are in the running for the famous Golden Rose award.

Founded in 1961, the Golden Rose still retains pride of place in the television industry's calendar, giving the winning entry worldwide acclaim. Last year's winner, the Belgian-made adventure series, "The Mole", has been sold to 47 countries.

The Swiss have five entries in this year's competition, four of which are German language productions, including "Ravel's Brain", a visual and musical portrait of the French composer.

The organisers have also selected "L'échapée belle à Chateau-d'Oex", from the French language network TSR, starring Patricia Kaas, the balloonist Bertrand Piccard and Laurent Bourgnon.

While gameshows like "Big Brother" and "Who wants to be a Millionaire?" may have had their day in some countries, executives will still be on the lookout for the next television phenomenon.

Comedy also remains a strong draw, especially in Germany, the second highest producer of entertainment programmes after the United States.

During the festival, delegates will be able to participate in workshops, check out the latest technological innovations and chat about the impact of the Internet, among other things.

This year there is even a new award, the "e-Rose", in recognition of the recent advances in programming on the Internet. The festival finishes on May 1.

swissinfo with agencies

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