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Swissness

The Swiss cross and its use in everyday life.

The commercial use of the Swiss cross as a symbol of “Swissness” is in theory forbidden. Despite that, the distinctive logo is featured on hundreds of products. What is considered a national emblem is also a trademark.
(Text and pictures: Christoph Balsiger, swissinfo)

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR