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Colourful language: how English is invading German

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Even the correct “new arrival” might annoy pedants – why not just “new”? swissinfo.ch

You’re never far from an English word in Switzerland. What do the Swiss think of this “language creep”? Is there anything that can be done? Will there be “ein Backlash”?

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR