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FILE PICTURE: Australia's former prime minister Bob Hawke gives a speech at the Labor Party's federal election campaign launch event in Brisbane August 16, 2010. Australia will hold a federal election on August 21, 2010. REUTERS/Daniel Munoz

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MELBOURNE (Reuters) - Former Australian prime minister and legendary beer drinker Bob Hawke may become a legendary beer maker after he launched his own craft lager on Thursday.

He served up a schooner of "Hawke's Lager" at a Sydney pub, saying, "how's that for a pour?" to a round of applause.

Hawke's Brewing Co's lager will be served on tap at 11 pubs across Sydney and the northern city of Newcastle from Thursday while cans bearing his likeness will be released on ANZAC Day on April 25.

Australia's third-longest serving prime minister, Hawke, 87, broke a world record for downing a yard of beer in the fastest-ever time during his time at Oxford University in the 1950s.

Hawke said he any profit owed to him would go to environmental charity Landcare.

"I set up Landcare when I was prime minister and it was great work and I thought it was an appropriate repository for my share of the profits," he told media.

(Reporting by Melanie Burton; Editing by Karishma Singh and Nick Macfie)

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