Skiplink Navigation

Main Features

Road to rail Historic ad promotes traffic law

In the 1930s the Swiss Federal Railways was plagued by high budget deficits. One government proposal was to introduce a new law restricting the distance covered by cars and lorries to 30 kilometres and to force long-distance transport onto the railways.

This promotional advertisement was shown in Swiss cinemas before the advent of television. In 1935 a large majority of voters rejected the government’s scheme. (Filmwochenschau/Memoriav/

Neuer Inhalt

Horizontal Line

SWI on Instagram

SWI on Instagram

SWI on Instagram

subscription form

Form for signing up for free newsletter.

Sign up for our free newsletters and get the top stories delivered to your inbox.

Click here to see more newsletters