Shoppers loyal, but looking for better deals

More and more Swiss shoppers are opting for organic and local produce and fair trade goods, according to a consumer survey.

This content was published on December 12, 2007 - 10:03

The poll by GS1 Schweiz and Accenture confirmed that the two largest retailers, Migros and Coop dominate the market, with 88 per cent of Swiss filling their trolleys at these stores.

Eighty-five per cent of shoppers hold loyalty cards from these two supermarket chains. However a third of those surveyed also said they now head to discount stores such as Aldi and Denner more often than in the past.

Women tend to put higher value on the environmental impact and fair trade status of the goods they buy, while men are more conscious of price, the poll found.

Online shopping is more popular in high-income brackets. Although 84 per cent of Swiss households have internet access, just 30 per cent of people have made purchases online. This rises to 43 per cent for higher-income shoppers.

This article was automatically imported from our old content management system. If you see any display errors, please let us know:

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

Share this story

Change your password

Do you really want to delete your profile?