The Swiss Casinos group has opened the doors to its first hotel and casino in the United States' gambling mecca, Las Vegas. Five hundred Swiss and American guests were invited to the inauguration of the entertainment venue which cost $300 million.
The brand new "Regent Las Vegas", situated on 22 hectares of parklands, is a luxury hotel complete with artificial rivers and palm groves. It includes an Ancient Egyptian complex, in keeping with the Las Vegas tradition of theme hotels.
The hotel has 560 rooms, a rather modest number in comparison with some other hotels in the city which boast as many as 6000 rooms. But Swiss Casinos says it is less interested in size than in creating an intimate atmosphere.
The hotel's interiors' themes are far from being Swiss though. Rooms have been transformed into scenes from Egypt, Paris or Venice, and are designed to allow holiday-makers to feel as if they have escaped to far-off lands.
Swiss Casino are planning to build a sister hotel nearby, which will boast a bigger casino.
Peter Meier, a member of the board of Swiss Casinos' United States' affiliate believes the "Regent Las Vegas" will provide a window of opportunity for Swiss business in the land of the slot machine.
swissinfo with agencies