The Swiss cabinet has given the green light to swissinfo.ch’s mandate for 2013-2016, which has a new editorial focus following the reduction of its budget by a third.
With the reorganisation, the multimedia internet platform will target first and foremost an international audience interested in Switzerland, offering explanation and analysis of Swiss politics, the economy, culture and social affairs in ten languages, including Russian from 2013.
swissinfo.ch’s offer has been streamlined. The three national language departments – German, French and Italian – have been reduced and since January 1, 2012 have become a single department. Besides articles, videos, photo galleries, audio slideshows and audio podcasts remain on offer.
swissinfo.ch will continue to evolve gradually over this year. The first changes can already be seen: the fresh layout of the home page highlights a topic of the day.
The new editorial focus serves to fulfil the foreign mandate of the cabinet: for an international audience, swissinfo.ch communicates a specifically Swiss overview as well as Swiss standpoints on international events and developments. The emphasis is on explanation, classification, analysis and illustration of the connections.
From 2013 swissinfo.ch will report in English, French, German, Italian, Arabic, Chinese, Japanese, Spanish, Portuguese and Russian – reaching more than 80 per cent of internet users around the world.