Switzerland is hoping to boost its image as a high-tech economy at the world's largest technology trade fair, CeBIT 2001, which is currently taking place in Hannover, Germany.
On Monday, the Swiss economics minister, Pascal Couchepin, will be in Hannover to lead the offensive with an address entitled: "Switzerland - from Heidi-Land to High Tech-Land".
His speech will highlight the high-tech achievements of some of Switzerland's leading companies, as well as the various factors which make Switzerland an attractive place for foreign firms to do business.
One of the major highlights of CeBIT 2001 will be the unveiling of a new system - developed by the Switzerland's largest telecommunications group, Ascom - which allows access to the Internet through the electricity supply.
The Swiss watchmaker, Swatch, is also expected to unveil its new Internet strategy.
Swiss companies make up one of the largest national contingents at this CeBIT, with 112 companies represented. In total, there are over 8,000 exhibitors from more than 60 countries.
Around 750,000 visitors are expected to attend the fair, which runs until March 28. Out of those, up to 90 per cent are from the information and high technology sectors.
swissinfo with agencies