Most Swiss ready to steer clear of US products due to tariffs
Swiss consumers are turning their backs on "Made in the USA" products.
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Listening: Most Swiss ready to steer clear of US products due to tariffs
A majority of Swiss and European consumers say they are prepared to opt out of buying American products like Coca-Cola and Nike in protest at US tariffs, a study shows.
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Les consommateurs suisses tournent le dos au “Made in USA”
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The survey was conducted in Switzerland, Germany, Austria, France and Italy by Yougov on behalf of the online retailer Galaxus. A total of 5,263 people, including 1,034 in Switzerland, took part.
The results show that 54% of Swiss consumers say they are prepared to steer clear of American products. Only Austria recorded a higher figure (57%).
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Trump tariff shock: how Switzerland is positioning itself
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Swiss companies, politicians and workers are scrambling to work out the true cost of punitive US tariffs.
Almost 70% of Swiss say they would like to buy European food rather than American. And this trend is particularly strong among older people.
The only problem is the price. In Switzerland, only 10% of those questioned said they were “very probably” ready to pay more for non-US products.
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Switzerland and US agree to accelerate tariff talks
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After a meeting with US ministers in Geneva on Friday, the Swiss president intends to present Washington with a declaration of intent in the next two weeks.
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In 1985, five European states laid the foundations for a common area without border controls. Switzerland joined in 2008.
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