What influences women's car choices?

Cars aren't just for the boys, as is clear from the large number of women who visit the annual Geneva Automobile show. Surveys show that women are behind most couple’s purchasing decisions, and single women represent a growing market.

This content was published on March 6, 2013 - 09:40

swissinfo.ch takes a look at the factors that influence women car buyers, and visits a large showroom in the Swiss capital Bern to see which models are selling well at the moment.
(SRF/Julie Hunt/swissinfo.ch)

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