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nouvo The real #10yearschallenge

At the beginning of this year, a trend spread across social media with the hashtag #10yearschallenge. The original idea was to publish two pictures of yourself, taken ten years apart. After a while a rumour that the challenge was being used for a facial recognition database sparked the debate on whether it was really safe to take part, and all sorts of variations started to appear. For the Nouvo version we decided to show how the world changed – or didn’t – in the space of ten years.

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SWI swissinfo.ch on Instagram

SWI swissinfo.ch on Instagram

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