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A century of Pro Senectute Old age over the years

Pro Senectute campaign posters show the evolution of how we perceive old age. The organisation's goal was to promote its mission while encouraging the population to help the elderly through donations, as seen in the posters. 

The posters are digitally accessible via the eMuseumexternal link of the Zurich University of the Arts.

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SWI swissinfo.ch on Instagram

SWI swissinfo.ch on Instagram

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