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Over the years, coffee drinking seems to have moved away being from the social activity that it once was. Now what counts is the brand we drink, the cafés we go to, and the way the beans are processed.

Clever marketing, offering us choices we never knew existed, has been a huge success in countering a long-term decline in coffee sales and consumption.

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR