Navigation

"Karate cow" gets the chop

The karate cow's last kick Keystone

The Swiss milk producers' federation has been told to drop advertisements featuring a cow practising karate because of a legal wrangle.

This content was published on October 31, 2000 - 13:07

The Federal Court in Lausanne on Tuesday ordered the suspension of the controversial advertising campaign pending the outcome of a court action brought by the interior ministry.

The karate cow started appearing in adverts during the second half of last year, where it was featured smashing up a paving stone with a karate chop.

The image was accompanied by a text claiming calcium in milk could help prevent brittle bones, or osteoporosis.

The federal health office objected to the advert on the grounds that its claim to healing properties was not consistent with the law on advertising foodstuffs.

The interior ministry brought the court action after the authorities in Berne ruled that the advert was legal.

swissinfo with agencies


This article was automatically imported from our old content management system. If you see any display errors, please let us know: community-feedback@swissinfo.ch

Comments under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Share this story

Join the conversation!

With a SWI account, you have the opportunity to contribute on our website.

You can Login or register here.