The “Swissness” label continues to be a symbol of quality around the world despite the global financial crisis, a study published on Tuesday has found.
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The study, commissioned by St Gallen University, also notes that controversial political issues, including the decision by the Swiss electorate to ban the construction of new minarets, have had little impact on products made in Switzerland.
However, it says that Swiss goods are not really identified with innovation.
The Swissness Worldwide 2010 report also shows that Swiss banks have come through the global financial crisis “relatively unscathed”.
It finds that although Swiss banks may have lost some ground in absolute terms, they are still ahead of foreign competition.
The survey, taken among 3,704 people in 56 countries, says Switzerland would do well to be more self confident and active when it comes to selling itself.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
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Food industry roasts “Swissness” bill
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The cabinet approved the legislative amendment in November, arguing it would strengthen the domestic protection of the designation of origin “Made in Switzerland” and the Swiss cross, as well as facilitate law enforcement abroad. However, the food industry’s umbrella group, FIAL, said that the bill’s requirement that for a product to receive a “Swiss” label…
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Switzerland’s exports are down, in line with other countries, but manufacturers will prosper in the long run if they market traditional qualities of reliability and value, a Swiss Brands conference heard. Swiss companies should not change their strategy of producing expensive, well-made goods because some consumers have become more price conscious, according to Stephan Feige…
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A survey of 8,000 foreign consumers has confirmed Switzerland’s image as a land of expensive but efficient goods. The report coincides with a debate on how to protect the Swiss brand from fraud. The Swissness Worldwide report, unveiled on Wednesday at the Swiss Brands 08 conference in Zurich, presented an overwhelmingly positive perception of Swiss…
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Switzerland exports products all over the world. We take you on a quick journey around the planet to uncover Swiss Made advertising.
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.