Swiss couple Helene and Thomas Stohr run their own bakery in Massachusetts. Every day, they produce an array of Swiss and European treats, including croissants, jelly doughnuts and braided bread.
From a young age, the Stohrs dreamed of seeing the world, so they left Lucerne for North America 20 years ago. Thomas, a professional baker, worked in Canada and the US for various eateries, including Mövenpick, while Helene looked after their sons Tobias and Nicolas.
The push to launch their own bakery came from the boys, who missed homestyle crusty bread. As orders increased, the Stohrs eventually converted their spare room and watched the business expand like fresh dough.
Today, the whole family contributes to the success of “swissbäkers”. They now have three stores in the greater Boston Area, including the central bakery café complete with a Swiss-themed playground. The warm-hearted Stohrs refer to their employees as “guest huggers”, although Covid-19 has forced them to adapt their business in some creative ways.