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Why beating plastic pollution must be a global priority

Swissinfo Redaction

Shortly after the introduction of the world’s first synthetic plastic, a magazine published the prediction that one day this magic material would make up everything we touch, see and use. They were wrong, but not by much. More than 100 years after its invention, humanity is addicted to plastic.

The benefits of plastic are undeniable. It’s cheap, lightweight, durable and easy to make. It can be used in thousands of different ways. Our food lasts longer because of it. Modern medicine would not exist without it. 

But the very properties that have made plastic so revolutionary have created a cycle of irresponsible production, over-consumption and waste. 

Today you’ll find plastic where you least expect it, including the foods we eat, the water we drink and indeed the environments in which we live. Once in the environment, it enters our food chain where, increasingly, microplastic particles are turning up in our own stomachs, blood and lungs. Scientists are only beginning to study the potential health impacts. 

Since we began our love affair with this now ubiquitous material we’ve produced roughly nine billion tonnes of plastic. Roughly one-third of which is single-use. The straw in your drink might be used for less than 20 minutes. A plastic bag will be used for less than an hour.

More plastic than fish

95% of all plastic ever made is still in the environment today. By 2050 there will be more plastic in the world’s oceans than fish. 

UN Environment chief Erik Solheim
United Nations Environment chief Erik Solheim Keystone

These days most consumers are familiar with images of beaches and rivers packed with plastics. Unlike other environmental challenges, sceptics are hard pressed to refute the reality of what we can see with our own eyes. Instead, the counternarrative aims to undercut the urgency of efforts to beat plastic pollution. More important issues demand our attention, some say. 

But let there be no doubt: We are on edge of calamity. Set aside the harm to wildlife, the threat to biodiversity and the risk to human health, our addiction to plastic is a defining environmental challenge for our time. We have precious little time to deliver real change before the rising tide of plastic outpaces our ability to manage a solution. 

Current projections show that global plastic production will skyrocket in the next 10-15 years. With a booming population driving demand, production is expected to reach 500 million by 2025 and a staggering 619 million tonnes by 2030. 

The next time you see scenes of plastic choking a river or burying a beach, consider double that impact in just over ten years. 

World Environment Day

That’s why the United Nations Environment Programme has dedicated June 5, World Environment DayExternal link, to a simple yet ambitious goal: Beat Plastic Pollution. 

Avoiding the worst of these outcomes requires more than awareness, it demands a movement.

First citizens must act as both responsible consumers and informed citizens; demanding sustainable products and embracing sensible consumption habits into their own lives. 

Individuals are increasingly exercising their power as consumers; turning down plastic straws and cutlery, cleaning beaches and coastlines, and second-guessing their purchase habits in supermarket aisles. If this happens enough, retailers will quickly get the message to ask their suppliers to do better. 

But the reality is that individual action cannot solve the problem alone. Even if each one of us does what we can to reduce our own plastic footprint – and of course we must – the current tide of single-use plastic is overwhelming. Consumers must not only be actors but drivers for the behaviour change that must also happen upstream. 


This World Environment Day we’re calling on every plastic consumer to exercise their buying-power by refusing single use-plastics. 

We’re calling on every plastic manufacturer to take responsibility for their products polluting the environment today and make immediate investments in sustainable designs for tomorrow. 

And finally, we’re calling on every government to make common sense commitments through legislative action designed to curb the production and use of unnecessary single use plastics. 

Those who say there are more important environmental crises to tackle are mistaken. In today’s world, protecting our environment is not about choosing one issue above another. The deeply interconnected systems that make up the natural world defy such a narrow-minded approach. Beating plastic pollution will preserve precious ecosystems, mitigate climate change, protect biodiversity, and indeed human health. Confronting this crisis of convenience is a fundamental battle that must be fought today as part of the broader struggle for a sustainable tomorrow.

The views expressed in this article are solely those of the author, and do not necessarily reflect the views of 

Opinion series publishes op-ed articles by contributors writing on a wide range of topics – Swiss issues or those that impact Switzerland. The selection of articles presents a diversity of opinions designed to enrich the debate on the issues discussed.


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SWI - a branch of Swiss Broadcasting Corporation SRG SSR