Day gains foothold in British market
The software company Day of Basel has annnounced the acquisition of the web specialist company MarketingNet of Britain.
A statement said that Day would pay SFr27.8 million ($15.27 million) for the company in cash and shares.
Day added that the purchase would accelerate its drive to gain a presence in Britain and in international markets.
Founded in 1995 and based in Leamington Spa, MarketingNet has seen annual growth of 100 per cent over the past three years. The company last year made a profit of SFr2.3 million on revenues of SFr6.1 million.
“With the acquisition of MarketingNet, Day will become one of the clear leaders in Britain for professional content management solutions,” said Day’s chief executive officer and chairman, Michael Moppert.
Day Interactive Holding is listed on the new market segment of the Swiss stock exchange SWX.
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