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Not surprisingly, Switzerland and its ongoing tax-banking dispute with the US did not feature in the election campaign. But for a brief moment a Democrat campaign video put Switzerland centre stage.

In July, US magazine Vanity Fair revealed that Romney had a Swiss bank account worth $3 million (SFr2.9 million), according to his 2010 tax return.

The Swiss authorities were miffed by the viral lampooning. But they probably should not be too worried. In the past similar transatlantic disputes involving UBS and banking secrecy had little impact on Switzerland’s image in the US.

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