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The art of giving

More and more companies are engaging in cultural patronage. Arts patronage has always existed, but companies are more open about why they’re doing it.

For many brands it is very good PR. However, associating your image with modern art is not always risk-free. (RTS/swissinfo.ch)

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR