Nestlé scoops rights to Häagen-Dazs

General Mills has sold the US rights to Häagen-Dazs to the Swiss food giant, Nestlé Keystone Archive

The Swiss food giant, Nestlé, has acquired the United States licensing rights to the up-market ice cream brand, Häagen-Dazs.

This content was published on December 27, 2001 - 10:07

Nestlé is paying $641 million in cash to Häagen-Dazs' current owners, General Mills.

The Vevey-based firm is able to buy the brand because of a deal it signed in 1999 with Pillsbury to form a 50-50 joint venture combining their ice-cream brands in the US.

That deal gave Nestlé an option to buy Pillsbury's ice-cream interests if Pillsbury itself was bought, which it since has been by General Mills.

General Mills retains the international rights to the Häagen-Dazs brand, which has worldwide sales of about $1 billion annually. Analysts say it is the clear leader in the "super premium" ice cream market.

Nestlé is the world's second largest ice-cream producer, behind the Anglo-Dutch Unilever group. The two companies occupy respectively 10 and 16 per cent of the world market.

swissinfo with agencies

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

Sort by

Change your password

Do you really want to delete your profile?

Your subscription could not be saved. Please try again.
Almost finished... We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.

Discover our weekly must-reads for free!

Sign up to get our top stories straight into your mailbox.

The SBC Privacy Policy provides additional information on how your data is processed.