The report, published on Wednesday, says that social media lost more users last year than print media. They together with online newspapers reached 94% of the Swiss population.
Scandals involving the misuse of personal data and fake news have left their mark, damaging the image of social media platforms, says the report.
Facebook and Twitter have lost a great deal of users’ sympathy and trust and their brand images have been “besmirched”, the report adds. In a ranking of 170 media brands, Facebook had the lowest credibility.
By contrast, regional and paid subscription daily newspapers, public radio and TV are held in high regard by Swiss residents; Swiss media in general are considered highly credible. Swiss media brands were generally ranked higher than international media, with the exception of Youtube.
The 2018 survey was among 4,828 people aged 15-79, between April and May.
Swiss climate activists block vehicles near Gotthard tunnel
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Around ten climate activists briefly blocked the A2 motorway near the northern entrance of the Gotthard tunnel on Thursday.
Watches belonging to Michael Schumacher up for auction
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Schumacher's family is auctioning off eight rare watches from his collection in Geneva. The Christie's auction will take place on Monday.
Joya Marleen and Baschi named best solo acts at Swiss Music Awards
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St. Gallen singer Joya Marleen and Baschi from Basel were named artists of the year at the Swiss Music Awards 2024 on Wednesday night.
Swiss authorities announce cost-cutting in asylum sector
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The government notably wants to improve integration into the labour force, particularly for people with protection status S.
Various leaders confirm participation at Ukraine peace conference
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The presidents of Poland, Finland, and Latvia and the prime ministers of Spain and Belgium will be at the Swiss-hosted talks in mid-June.
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In the winter season up to April 2024, railway and cable car operators ferried 3% more visitors compared to the previous winter, and 5% more than the five-year average.
Rhine flooding: Swiss to invest CHF1 billion with Austria
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As part of an international agreement with Austria, the Swiss government wants to pump CHF1 billion ($1.1 billion) into flood protection measures along the Rhine over the next three decades.
Swiss government proposes CHF10 million UNRWA donation
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After months of debate, Switzerland plans to give CHF10 million ($11 million) to the UN agency this year, rather than the CHF20 million initially foreseen.
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Switzerland’s data protection and information commissioner says he wants to inform the public about the misuse and abuse of personal digital data.
Don’t trust political journalists, Swiss youth say
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Young citizens in Switzerland appear to lose interest in political information and trust in media is waning according to an opinion poll.
Cambridge Analytica scandal ‘unlikely to affect Switzerland’
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In an interview on Saturday, Adrian Lobsiger said the scandal appears to be confined to English-speaking countries. Cambridge Analytica is at the centre of a global storm about how it culled private information from social media sites, notably Facebook. The data appears then to have been used to manipulate elections. On Wednesday, Zurich’s data protection…
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