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Pleasing numbers at Publigroupe

Publigroupe chief executive Jean-Jacques Zaugg

(Keystone Archive)

The Swiss media and advertising concern, PubliGroupe, boosted sales over last year by a better than expected 17 per cent to SFr2.7 billion ($1.61 billion).

The Lausanne-based company said on Monday that net profit for 2000 would come in at around SFr130 million - SFr5 million more than it forecast two months ago.

The company said in a statement that it expected growth in all business segments this year.

PubliGroupe, formerly known as Publicitas, was founded in 1890, and sells advertising space, and processes and publishes advertisements in the local and international press as well as on the Internet.

The company said in a statement that "Advertising in Swiss newspapers benefited from a favourable economic environment. GDP growth of around 3.5 per cent and excellent consumer sentiment boosted commercial advertising, which rose by 10 per cent".

PubliGroupe said growth in recruitment advertising had been particularly strong thanks to Switzerland's tight jobs market. It said sales of these advertisements rose by 30 per cent last year, and had more than doubled in the past three years to reach 23 per cent of its domestic market sales in 2000.

swissinfo with agencies


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