One person dies every day in Switzerland from a road-related accident, an organisation has said.
Another 14 people are seriously injured daily, the Road Cross organisation announced, while marking the World Day of Remembrance for Road Traffic Victims on Sunday.
Road Cross organised a public demonstration in Fribourg to mark the day, with relatives of victims speaking about the violent nature of road accidents.
"The suffering of road accident victims and their relatives is often ignored," explained a spokesman for Road Cross.
The organisation also called on the public to become familiar with a draft road safety programme, Via Sicura, that has been put forward by the government.
The World Day of Remembrance for Road Traffic Victims has been held under the United Nations auspices for the past three years "as the appropriate acknowledgment for victims of road traffic crashes and their families".