Starbucks signs coffee house deal

Starbucks enters Switzerland

The American coffee company, Starbucks, has announced its entry into continental Europe by teaming up with one of Switzerland's leading catering companies.

This content was published on September 18, 2000 - 09:05

Starbucks Coffee International and Passaggio Holding Limited have signed a joint venture agreement to develop retail stores in Switzerland.

The joint venture company, Swiss-Star Limited, plans to open Starbucks retail locations in Zurich by early next year. Switzerland represents Starbucks 20th international market.

"Switzerland serves as an excellent entry point for Starbucks into continental Europe," said Peter Maslen, president of Starbucks Coffee International. "Our joint venture with Passaggio Holding Limited is a significant step towards our planned expansion."

Starbucks plans to open stores in at least six European markets in the next 12 to 24 months and has previously announced a target of opening 500 stores in Europe by the end of 2003. The company opened a store in London in 1998.

Passaggio Holding Limited is part of the Bon appétit Group, Switzerland's leading listed company in the food trade. Passaggio has a majority share in the new venture.

swissinfo with agencies

Articles in this story

This article was automatically imported from our old content management system. If you see any display errors, please let us know:

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

Share this story

Change your password

Do you really want to delete your profile?