Swiss lose their taste for beer
More and more Swiss are turning up their noses at beer. Consumption has been falling steadily throughout the 1990s, and now stands at a mere 58.3 litres per head.
The latest figures for 1999/2000, released on Tuesday, show that annual beer consumption has fallen by 12 litres per person since 1990, when the average Swiss gulped down 71 litres a year.
The news is not all bad for domestic breweries, though. Sales of beers produced in Switzerland rose by one per cent, while imports fell by eight.
The rise allowed domestically produced brands to increase their market share to 86.2 per cent against 85 per cent the previous year.
However, Swiss beer exports remained weak at just 17,000 hectolitres, down from 20,000 the previous year.
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