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Tell in our time

The Swiss are confronted almost daily with the image of William Tell: on coins, stamps, in advertising and television.

A recent survey found that more than half of the Swiss believe there really was a William Tell. But does he still represent the qualities the Swiss treasure most?

swissinfo invites the opinions of actors, anthropologists and advertising executives.

The legend also takes a licking from the poison pen of a leading philately critic.

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