UBS and Newsweek apologise for insensitive advertisement

The controversial UBS advertisement that appeared in Newsweek magazine. UBS

Switzerland's largest bank, UBS, and Newsweek magazine have apologised for an advertisement which appeared to joke about the crash of a Concorde jet near Paris last week.

This content was published on August 2, 2000 - 09:10

Newsweek said the decision to print the advertisement in the middle of a special report about the crash was entirely its own mistake. A spokesman said the magazine had checked for airline advertisements, but had not thought of screening banking advertisements.

The double-page advertisement for UBS shows a technician checking the tyres on an aircraft, above a caption that reads: "Success is more than take off and landing."

The advertisement appeared in 325,000 copies of the magazine.

The text of the advertisement includes the line: "Details count. Aim high but don't lose sight of the nuts and bolts."

UBS said it had tried to stop the advertisement appearing after the crash that killed 114 people. A spokesman said the bank had not been able to reach its advertising agencies in time.

swissinfo with agencies

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