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50 years of WWF

The WWF was founded by a small group of conservationists in 1961.

Originally called the World Wildlife Fund, the WWF has worked to protect tigers in the Indian jungle and save parts of the Amazon rain forest from tree felling. Initially, its actions centred on buying land to create nature reserves but more recently the organisation has worked as a lobby group applying pressure on governments to change their environmental policies.

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR