A major marketing campaign has just been launched to attract more families to the country. Switzerland Tourism wants to prove that a Swiss holiday can be had for a fair price and is attractive to children as well.
The country's official marketing body for the travel industry wants to promote the large number of attractions suitable for families; from trips on mountain railways or steamboats, a hike on a theme trail or a visit to a museum especially conceived for children.
About 300 organisations involved in the industry are supporting the campaign, which is mainly targeting families with children under ten years of age.
In the Bernese Oberland, Adelboden is letting children try their hand at climbing under the watchful eye of a professional guide. A week's stay for a family of four in the Meiringen Hasliberg area includes a hike on the "Dwarf Trail" and admission to the Ballenberg open air museum of old Swiss farmhouses.
Families taking advantage of a seven-night special offer in Villars in the Lake Geneva region will be treated to a breakfast on a working farm. The children will also be given a five-day pass entitling them to take part in several activities each day.
Saas Fee has decided to organise hiking trips to see marmots on the wild slopes around the high alpine resort, while the "Kinderhotel" in Zurich, by its very nature, provides a service designed to please parents as much as their offspring - children can be dropped off while Dad and Mom check out the famed Zurich nightlife.